(3) DIFFERENT EARLY HORLICKS MALTED MILK ADVERTISING AND PREMIUM ITEMS

Description: Time Passages Nostalgia Company (3) Different Early Horlicks Malted Milk Advertising and Premium ItemsDescription The pictures show larger views of all (3) Different Early Horlicks Malted Milk Advertising and Premium Items in this lot. Included here is an advertising premium pin back button, an advertising premium mirror, and an an advertising jar. These items are not dated but all of them are old. The advertising pin back button is a nice clean one. It has a farmer woman in a dress and bonnet holding a can or jar of Horlicks Malted Milk, with her other arm on her cow. There are green trees behind them. There is a trace of a paper backing but it had fallen out at some point. It is marked as follows: HORLICKS MALKED MILK THATS MEAT AND DRINK TO ME The advertising mirror has a farmer woman in a dress and bonnet holding a can or jar of Horlicks Malted Milk, with her other arm on her cow. There are green trees behind them. This one does have much wear. It has a wear hole at the front of her dress, and the paper or celluloid is lifting up at the bottom. You can see in the mirror, but it has some spots. It is hard to read all of the text, but it is marked as follows: ASK FOR HORLICKS AT ALL FOUNTAINS AND HOTELS. THIS MAIDEN FAIR, WAS DRESSED IN SILK, SHE DRINKS THE HORLICKS MALTED MILK. TEA OR COFFEE IT DOES REPLACE, IN HEALTH OR SICKNESS, WIN THE RACE. The third item here is a nice clean clear glass jar. There is no screw top or lid, but one could probably be found. It has raised lettering on one side that reads as follows: HORLICKS MALKED MILK RACINE, WIS. U.S.A. LONDON, ENG. B10 All three of these items for one price! To judge the sizes the jar measures about 6-3/4 tall, The mirror 2-1/8 wide, and the pinback button 1-1/4 wide. The jar appears to be in excellent condition, the pin excellent, and the mirror is poor with wear as pictured, and described above. Below here, for reference, is some History on Horlicks Malted Milk: Horlicks From Wikipedia, the free encyclopedia Horlicks is a sweet malted milk hot drink developed by founders James and William Horlick. It was first sold as “Horlicks Infant and Invalids Food”, soon adding “aged and travelers” to their label. In the early 20th century it was sold as a powdered meal replacement drink mix. It was then marketed as a nutritional supplement and manufactured by GlaxoSmithKline (Consumer Healthcare) in the United Kingdom, Malaysia, Australia, New Zealand, Hong Kong, Bangladesh, India, Sri Lanka and Jamaica. HORLICKS MALTED MILK COMPANY Founded in 1873, under the name “J & W Horlick Company”, the Horlicks Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms. From simple powdered malted milk, to special tablets called “diastoids” (after the diastatic enzymes that break starches down into sugar). The company was originally incorporated in 1873, in the city of Chicago, Illinois. James, William, and their wives Margaret and Arabella, were the original stockholders for the fledgling company. James then became company president and William took on the role of treasurer and vice president. James would later return to their home country of England to establish a branch there, while William would stay behind to manage the original company after it moved outside Racine, Wisconsin, in 1875. The company eventually became a leader in Racines food industry. The Horlicks Malted Milk Company had an enormous impact on the region around Racine, Wisconsin and beyond. For example, the milk used in production needed to be of high quality so that the end product would be safe for consumers. At this time, milk standards were loose and milk borne illnesses were common. In response, Horlicks established quality standards for milk, and also designed special steel containers to preserve their product. Other cities and companies across the country soon started using Horlicks milk standards as their own. Horlicks also used so much milk that local dairy farmers needed to expand their herds in order to keep up with demand. Meanwhile, barley was sourced from farms in Minnesota, the Dakotas, and Wisconsin, and then turned into malt at nearby malting companies. Horlicks wheat came from across the region, but was usually processed in Minnesota. After developing their chocolate recipe, Horlicks even began to import cacao from the tropics. While Horlicks was growing its Midwestern operations, Williams brother James had returned to England in 1890 to establish a factory in Slough, just west of London. This new Horlicks branch served not just the English market, but also the entirety of the British Empire. Horlicks malted milk products were now being carried in most corners of the world, from Ireland, Italy, and the Hawaiian Islands, to India, Southeast Asia, and even the Belgian Congo. Horlicks Malted Milk tablets were even brought along on several dangerous expeditions, including Richard Byrds second expedition to the South Pole, and his ascent up the second highest mountain in the Himalayas. Perhaps most famously, all those who served at Queen Elizabeth IIs coronation in 1953 were given a free bottle of the tablets. In 1975, after nearly 90 years of operation in Racine, Wisconsin, the Horlicks plant was shut down by parent company GlaxoSmithKline. If you travel abroad to the United Kingdom and many of its former colonies, you may still find Horlicks products on the shelves, often in powdered form and used as a sleep aid. These would make a great collector gift or addition to any Racine, Wisconsin, United States, America, American, Americana, International, Europe, European, London, England, English, Great Britain, British, United Kingdom, UK, Horlicks, Milk, Dairy, Malt, Malted Milk, Drink Mix, Drink, Beverage, Farm, Farmer, Cow, Animal, Medicine, Medicinal, Advertising, Promotion, Promotional, Prize, Premium, Pin, Pin Back Button, Mirror, Kitchen, Jar, Bar, Tavern, Pub, Novelty, Nostalgic, Vintage, Antique, History, Historic or Historical collection! tpnc#q470

Price: 61.99 USD

Location: Rochester, New Hampshire

End Time: 2024-11-30T17:51:01.000Z

Shipping Cost: 0 USD