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Advanced Marketing Management - 9780749480370

Description: Advanced Marketing ManagementPrinciples, Skills and Tools Author(s): Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749480370, 978-0749480370 Synopsis Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Price: 34.75 GBP

Location: Aldershot

End Time: 2025-01-07T09:41:00.000Z

Shipping Cost: 28.48 GBP

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Advanced Marketing Management - 9780749480370

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Book Title: Advanced Marketing Management

Number of Pages: 320 Pages

Language: English

Publication Name: Advanced Marketing Management: Principles, Skills and Tools

Publisher: Kogan Page LTD

Publication Year: 2018

Subject: Management, Marketing, Business

Item Height: 240 mm

Item Weight: 500 g

Type: Textbook

Author: Neda Jovanovic Dimitriadis, Dr Nikolaos Dimitriadis, Dr Jillian Ney

Item Width: 170 mm

Format: Paperback

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