Description: Advances in Services Marketing & Management : Research & Practice, Hardcover by Brown, Stephen W. (EDT), ISBN 1559388552, ISBN-13 9781559388559, Like New Used, Free shipping in the US Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
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Number of Pages: 380 Pages
Language: English
Publication Name: Advances in Services Marketing and Management
Publisher: Emerald Publishing The Limited
Item Height: 0.9 in
Subject: Marketing / General, Sales & Selling / General
Publication Year: 1995
Type: Textbook
Item Weight: 25 Oz
Subject Area: Business & Economics
Author: David a Bowen
Item Length: 9.2 in
Item Width: 6.1 in
Series: Advances in Services Marketing and Management Ser.
Format: Hardcover