Description: About this Item The item is a book Paperback The Author Name is Alan Smith The Title is Value Proposition Design : How to Create Products and Services Customers Want Condition New Other Comments Pages Count - 320. Category - Business & Economics Product Description - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models." We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167447611
Price: 53.93 USD
Location: US
End Time: 2024-11-22T12:03:26.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: Business Economics
Brand: John Wiley & Sons Inc
Weight: 0.77
Style: NA
Title: Value Proposition Design How to Create Products and Services Cu
Release Title: Value Proposition Design How to Create Products and Services Cu
Record Grading: New
Sleeve Grading: New
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Size: NA
Film/TV Title: Value Proposition Design How to Create Products and Services C
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Movie/TV Title: Value Proposition Design How to Create Products and Services C
UPC: 9781118968055
EAN: 9781118968055
ISBN: 9781118968055
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Metal Purity: NA
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Book Title: Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.7 in
Publication Year: 2014
Topic: Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 27.3 Oz
Author: Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Item Length: 7.5 in
Item Width: 9.3 in
Book Series: The Strategyzer Ser.
Format: Trade Paperback
