Description: Further DetailsTitle: Guerrilla MarketingCondition: NewEAN: 9780226590646ISBN: 9780226590646Publisher: University of Chicago PressFormat: PaperbackRelease Date: 12/10/2018Item Height: 23mmItem Length: 15mmItem Width: 2mmItem Weight: 454gLanguage: EnglishSubtitle: Counterinsurgency and Capitalism in ColombiaDescription: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.Country/Region of Manufacture: USAuthor: Alexander L. FattalBook Series: Chicago Studies in Practices of MeaningGenre: Society & CultureTopic: Social Sciences, HistoryRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Guerrilla Marketing
Title: Guerrilla Marketing
EAN: 9780226590646
ISBN: 9780226590646
Release Date: 12/10/2018
Release Year: 2018
Subtitle: Counterinsurgency and Capitalism in Colombia
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: History
Number of Pages: 304 Pages
Publication Name: Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia
Language: English
Publisher: University of Chicago Press
Subject: Media Studies, Revolutionary, World / Caribbean & Latin American, Anthropology / Cultural & Social, Propaganda, Latin America / Central America
Publication Year: 2018
Item Height: 0.9 in
Item Weight: 15.7 Oz
Type: Textbook
Subject Area: Political Science, Social Science, History
Author: Alexander L. Fattal
Item Length: 9 in
Series: Chicago Studies in Practices of Meaning Ser.
Item Width: 6 in
Format: Trade Paperback
