Description: Further DetailsTitle: Bundle: Digital Marketing 2e + The Digital Marketing PlannerCondition: NewISBN-10: 1529791782EAN: 9781529791785ISBN: 9781529791785Publisher: Sage Publications LtdFormat: Mixed Media ProductRelease Date: 02/09/2022Description: Save money on these two essential Digital Marketing books by buying them together! Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need.See theory in practice through the running Zoom case example.Apply what you’ve learnt through 50 interactive activities and build your plan.Language: EnglishCountry/Region of Manufacture: GBItem Weight: 1280gAuthor: Annmarie HanlonGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Bundle: Digital Marketing 2e + The Digital Marketing Planner
Publication Name: Bundle: Digital Marketing 2e + The Digital Marketing Planner
Title: Bundle: Digital Marketing 2e + The Digital Marketing Planner
ISBN-10: 1529791782
EAN: 9781529791785
ISBN: 9781529791785
Publisher: Sage Publications Ltd
Format: Mixed Media Product
Release Date: 02/09/2022
Release Year: 2022
Language: English
Country/Region of Manufacture: GB
Item Weight: 1280g
Author: Annmarie Hanlon
Genre: Business & Finance
