Description: Applying Qualitative Methods to Marketing Management Research, Hardcover by Buber, Renate (EDT); Gadner, Johannes (EDT); Richards, Lyn (EDT), ISBN 1403916608, ISBN-13 9781403916600, Brand New, Free P&P in the UK Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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Book Title: Applying Qualitative Methods to Marketing Management Research
Item Height: 216 mm
Item Width: 140 mm
Author: L. Richards, J. Gadner, R. Buber
Publication Name: Applying Qualitative Methods to Marketing Management Research
Format: Hardcover
Language: English
Publisher: Palgrave USA
Subject: Management, Marketing
Publication Year: 2003
Type: Textbook
Item Weight: 551 g
Number of Pages: 292 Pages
