Becoming a Category of One: How Extraordinary Companies Transcend Commodity a...

Description: Product Description : Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison A revised and updated edition of the bestselling nononsense guide to beating the competitionPublishers WeeklyBecoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success Packed with real case studies and personal reflections from successful business leaders it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leaderWhether you run a multinational corporation or a twoperson startup company the lessons youll find here apply to any business This Second Edition includes a new chapter on tie breakers updated examples of todays category of one companies and special contributions from business experts bestselling authors and CEOs on the future category of one business Revised and updated to remain relevant to todays market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like Youre Showing Off Todays struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material if you liked the original edition youll love this new Second Edition Reliable proven advice that works for businesses of any size in any industryNow more than ever you have to differentiate your business from the competition to succeed Becoming a Category of One gives you the blueprint for building your own extraordinary business( it is an used product )

Price: 11.44 USD

Location: Houston, Texas

End Time: 2024-08-10T07:04:50.000Z

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