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Brand Metrics : Measuring Brand Efficacy Along the Customer Journey, Paperbac...

Description: Brand Metrics : Measuring Brand Efficacy Along the Customer Journey, Paperback by Kall, Jacek, ISBN 0367765047, ISBN-13 9780367765040, Brand New, Free shipping in the US

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

Price: 68.93 USD

Location: Jessup, Maryland

End Time: 2024-12-11T10:52:29.000Z

Shipping Cost: 0 USD

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Brand Metrics : Measuring Brand Efficacy Along the Customer Journey, Paperbac...

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Book Title: Brand Metrics : Measuring Brand Efficacy Along the Customer Journ

Author: Kall, Jacek

Language: english

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