Description: Brand Metrics : Measuring Brand Efficacy Along the Customer Journey, Paperback by Kall, Jacek, ISBN 0367765047, ISBN-13 9780367765040, Like New Used, Free shipping in the US
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
Price: 67.61 USD
Location: Jessup, Maryland
End Time: 2024-11-12T16:49:41.000Z
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Book Title: Brand Metrics : Measuring Brand Efficacy Along the Customer Journ
Author: Kall, Jacek
Language: english
