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Branded Interactions: Marketing Through Design in the Digital Age by Marco Spies

Description: Branded Interactions by Marco Spies, Katja Wenger Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications. Publisher Description Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity. Author Biography Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups. Details ISBN 0500023700 ISBN-13 9780500023709 Title Branded Interactions Author Marco Spies, Katja Wenger Format Hardcover Year 2020 Pages 352 Edition 2nd Publisher Thames & Hudson Ltd GE_Item_ID:137327303; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 62.22 USD

Location: Fairfield, Ohio

End Time: 2024-11-08T10:01:46.000Z

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Branded Interactions: Marketing Through Design in the Digital Age by Marco Spies

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9780500023709

Type: NA

Publication Name: NA

Edition: 2

Book Title: Branded Interactions : Marketing Through Design in the Digital Age

Number of Pages: 352 Pages

Language: English

Publisher: Thames & Hudson

Item Height: 1.3 in

Publication Year: 2020

Topic: Graphic Arts / Branding & Logo Design, Advertising & Promotion

Features: Revised

Illustrator: Yes

Genre: Design, Business & Economics

Item Weight: 52.3 Oz

Item Length: 10.6 in

Author: Marco Spies, Katja Wenger

Item Width: 8 in

Format: Hardcover

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