Channel Management: Marketing 04.07 by Patrick Forsyth (English) Paperback Book

Description: Channel Management by Patrick Forsyth Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Back Cover ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Flap Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide Author Biography PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books. Table of Contents Introduction to Express Exec Introduction What Is Channel Management? The Evolution of Channel Management The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Channel Management Work Frequently Asked Questions (FAQs) Index Long Description ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Feature Introduction to Express Exec Introduction What Is Channel Management? The Evolution of Channel Management The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Channel Management Work Frequently Asked Questions (FAQs) Index Details ISBN1841121959 Author Patrick Forsyth Series Express Exec Language English ISBN-10 1841121959 ISBN-13 9781841121956 Media Book Format Paperback Place of Publication Oxford Country of Publication United Kingdom DEWEY 658.8 Illustrations Ill. Imprint Capstone Publishing Ltd Residence Essex, ENK Affiliation Touchstone Training & Consultancy, UK Short Title CHANNEL MGMT Pages 120 Edition 1st Subtitle Marketing 04.07 DOI 10.1604/9781841121956 UK Release Date 2001-12-13 AU Release Date 2001-12-13 NZ Release Date 2001-12-13 Publisher John Wiley and Sons Ltd Year 2001 Publication Date 2001-12-13 Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. 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