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Book Title: Consumer Behavior and Culture : Consequences for Global Marketing
Number of Pages: 424 Pages
Language: English
Publication Name: Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
Publisher: SAGE Publications, Incorporated
Publication Year: 2010
Subject: Marketing / General, Consumer Behavior, International / Marketing, Advertising & Promotion
Item Height: 0.5 in
Item Weight: 23 Oz
Type: Textbook
Item Length: 9.1 in
Author: Marieke De Mooij
Subject Area: Business & Economics
Item Width: 7.5 in
Format: Trade Paperback