Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi Hardcover B

Description: Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions. Publisher Description This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students learning. Each chapter includes pause, plan, and practice (PPP) activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonalds to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing.This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank. Author Biography Ayantunji Gbadamosi is an Associate Professor in Marketing and Co-chair of the Research Ethics Committee at Royal Docks School of Business and Law, University of East London, UK. Details ISBN 1032149752 ISBN-13 9781032149752 Title Consumer Behaviour and Digital Transformation Author Ayantunji Gbadamosi Format Hardcover Year 2024 Pages 364 Publisher Taylor & Francis Ltd GE_Item_ID:168759364; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Calgary, Alberta

End Time: 2024-12-18T03:05:37.000Z

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