Description: Contemporary Issues in Strategic Management Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Paul Phillips, Luiz Moutinho Format: Paperback Publisher: Taylor & Francis Ltd, United Kingdom Imprint: Routledge ISBN-13: 9781138939646, 978-1138939646 Synopsis Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
Price: 52.94 GBP
Location: Aldershot
End Time: 2024-12-12T12:53:19.000Z
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Book Title: Contemporary Issues in Strategic Management
Item Height: 246 mm
Item Width: 174 mm
Author: Luiz Moutinho, Paul Phillips
Publication Name: Contemporary Issues in Strategic Management
Format: Paperback
Language: English
Publisher: Taylor & Francis LTD
Subject: Business
Publication Year: 2018
Type: Textbook
Item Weight: 522 g
Number of Pages: 296 Pages
