Description: Content Strategy at Work by Margot Bloomstein Estimated delivery 4-14 business days Format Paperback Condition Brand New Description Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies. Publisher Description Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether youre slogging through theory or buzzwords, theres no denying content strategy is coming of age. But whats in it for you? And if youre not a content strategist, why should you care?Because even if content strategy isnt your job, contents probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so wheres the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Author Biography Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, shes partnered with retailers, universities, and other organizations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.A participant in the inaugural Content Strategy Consortium, Margot speaks regularly-and energetically-about the evolving challenges for content strategy. Recent engagements include Content Strategy Forum London, Confab, edUi, SXSW, Web 2.0 Expo, Web Content, and more intimate regional events across the country. She also helps organize Content Strategy New England.Margot is the author of Content Strategy at Work (Morgan Kaufmann, March 2012), a collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, SEO consultants, and anyone who wants to create better user experiences, whether in in-house marketing departments or agency consulting engagements.Margot lives outside Boston with her husband Mike and Ringo, their adorable and talkative white German Shepherd. Details ISBN 0123919223 ISBN-13 9780123919229 Title Content Strategy at Work Author Margot Bloomstein Format Paperback Year 2012 Pages 184 Publisher Elsevier Science & Technology GE_Item_ID:43629378; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 34.18 USD
Location: Calgary, Alberta
End Time: 2024-12-06T03:18:49.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780123919229
Book Title: Content Strategy at Work
Number of Pages: 184 Pages
Language: English
Publication Name: Content Strategy at Work : Real-World Stories to Strengthen Every Interactive Project
Publisher: Elsevier Science & Technology
Subject: Industries / Computers & Information Technology, Management Information Systems, E-Commerce / Internet Marketing, Web / Design, Strategic Planning, Social Aspects / Human-Computer Interaction
Publication Year: 2012
Item Weight: 14.4 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Author: Margot Bloomstein
Item Length: 9.2 in
Item Width: 7.5 in
Format: Trade Paperback
