Description: Continuing to Broaden the Marketing Concept, Hardcover by Iacobucci, Dawn (EDT), ISBN 1787548252, ISBN-13 9781787548251, Like New Used, Free P&P in the UK International scholars in business, marketing, and psychology reveal how marketing and consumer behavior data and methods can be used to fix societal problems such as hunger and environmental damage, and how marketing can even save democracy. Ideas are presented in areas such as politics, retirement planning, and global food security, with chapters describing methods for regulation of political advertising and use of market response models for social marketing causes. One chapter is presented as a comic, to demonstrate how public messaging can be communicated through comics. Th is for researchers, professionals, and students. B&w graphics and illustrations are included. Distributed in North America by Turpin Distribution. Annotation ©2020 Ringgold, Inc., Portland, OR ()
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Book Title: Continuing to Broaden the Marketing Concept
Number of Pages: 328 Pages
Language: English
Publication Name: Continuing to Broaden the Marketing Concept
Publisher: Emerald Publishing The Limited
Publication Year: 2020
Subject: Management
Item Height: 229 mm
Item Weight: 595 g
Type: Textbook
Author: Dawn Iacobucci
Series: Review of Marketing Research
Item Width: 152 mm
Format: Hardcover
