Description: Culture And Consumption II : Markets, Meaning, And Brand Management, Paperback by McCracken, Grant, ISBN 025321761X, ISBN-13 9780253217615, Brand New, Free shipping in the US A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of th pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. Th opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
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Book Title: Culture And Consumption II : Markets, Meaning, And Brand Manageme
Author: McCracken, Grant
Language: english
