Description: Further DetailsTitle: No B.S. Guide to Brand-Building by Direct ResponseCondition: NewEAN: 9781599185330ISBN: 9781599185330Publisher: Entrepreneur PressFormat: PaperbackRelease Date: 04/03/2014Item Height: 228mmItem Length: 152mmItem Weight: 368gAuthor: Dan S. KennedyContributor: Forrest Walden (With), Jim Cavale (With)Language: EnglishSubtitle: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying ItDescription: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.Country/Region of Manufacture: USGenre: Business & FinanceBook Series: No B.S.Release Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: No B.S. Guide to Brand-Building by Direct Response
Title: No B.S. Guide to Brand-Building by Direct Response
EAN: 9781599185330
ISBN: 9781599185330
Release Date: 04/03/2014
Release Year: 2014
Contributor: Jim Cavale (With)
Subtitle: The Ultimate No Holds Barred Plan to Creating and Profiting from
Country/Region of Manufacture: US
Series: No B.S.
Book Title: No B. S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Number of Pages: 262 Pages
Language: English
Publisher: Entrepreneur Media INC International Concepts/Entrepreneur Press
Topic: Marketing / General, Public Relations, Small Business, Marketing / Direct, Advertising & Promotion
Item Height: 0.6 in
Publication Year: 2014
Genre: Business & Economics
Item Weight: 13 Oz
Author: Dan S. Kennedy
Item Length: 9 in
Item Width: 6 in
Book Series: No B. S. Ser.
Format: Trade Paperback
