Description: Sourced from the back cover (image provided with listing): Grand, sensational, and exotic, Art Deco design was above all modern, exemplifying the majesty and boundless potential of a newly industrialized world. From department store window dressings to the illustrations in the Sears, Roebuck & Co. catalogs to the glamorous pages of Vogue and Harper's Bazar, Lucy Fischer documents the ubiquity of Art Deco in mainstream consumerism and its connection to the emergence of the "New Woman" in American society. Fischer argues that Art Deco functioned as a trademark for popular notions of femininity during a time when women were widely considered to be the primary consumers in the average household, and as the tactics of advertisers as well as the content of new magazines such as Good Housekeeping and the Woman's Home Companion increasingly catered to female buyers. While reflecting the growing prestige of the modern woman, Art Deco-inspired consumerism helped shape the image of femininity that would dominate the American imagination for decades to come.
Price: 10 USD
Location: Woodland, California
End Time: 2025-01-09T02:56:36.000Z
Shipping Cost: 5.38 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Personalized: No
Educational Level: Adult & Further Education
Level: Intermediate, Advanced
Features: Illustrated
Country/Region of Manufacture: United States
Number of Pages: 352 Pages
Publication Name: Designing Women : Cinema, Art Deco, and the Female Form
Language: English
Publisher: Columbia University Press
Subject: History & Criticism, Film / General, Women's Studies, Film / History & Criticism, Subjects & Themes / Human Figure
Item Height: 0.1 in
Publication Year: 2003
Type: Textbook
Item Weight: 26.8 Oz
Item Length: 1.1 in
Author: Lucy Fischer
Subject Area: Design, Art, Performing Arts, Social Science
Series: Film and Culture Ser.
Item Width: 0.9 in
Format: Trade Paperback
