Description: This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the "bottom of the pyramid" is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.
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EAN: 9781785603259
UPC: 9781785603259
ISBN: 9781785603259
MPN: N/A
Book Title: E-Services Adoption: Processes by Firms in Develop
Item Length: 23.1 cm
Item Weight: 0.85 kg
Number of Pages: 496 Pages
Language: English
Publication Name: E-Services Adoption: Processes by Firms in Developing Nations
Publisher: Emerald Publishing The Limited
Publication Year: 2015
Subject: Management, Business
Item Height: 229 mm
Type: Textbook
Author: Not Available
Series: Advances in Business Marketing and Purchasing
Item Width: 152 mm
Format: Hardcover
