Description: Entrepreneurship in Biotechnology : Managing for Growth from Start-Up to Initial Public Offering, Paperback by Grossmann, Martin, ISBN 3790800333, ISBN-13 9783790800333, Like New Used, Free shipping in the US Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? Th investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.
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Book Title: Entrepreneurship in Biotechnology : Managing for Growth from Star
Author: Grossmann, Martin
Language: English
