Essentials of Marketing : A Global-Managerial Approach Hardcover

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Publication Name: McGraw-Hill Companies, The

Publisher: McGraw-Hill Companies, T.H.E.

Edition: 9

Topic: Marketing / General

Book Title: Essentials of Marketing : a Global-Managerial Approach

Publication Year: 2002

Number of Pages: 624 Pages

Language: English

Genre: Business & Economics

Author: William D. Perreault, E. Jerome Mccarthy

Book Series: The Mcgraw-Hill/Irwin Series in Marketing

Format: Hardcover