Essentials of Marketing Research George S., Kumar, V., Aaker, Dav

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Book Title: Essentials of Marketing Research George S., Kumar, V., Aaker, Dav

Number of Pages: 576 Pages

Language: English

Publication Name: Essentials of Marketing Research

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2001

Subject: Sales & Selling / General, Marketing / Research

Item Height: 1.3 in

Features: Revised

Type: Textbook

Item Weight: 46.8 Oz

Author: George S. Day, David A. Aaker, V. Kumar

Subject Area: Business & Economics

Item Length: 10.2 in

Item Width: 8.2 in

Format: Hardcover