Di-Acro

Every Marketer's Direct Mail Workbook

Description: Every Marketer's Direct Mail Workbook Holtz, Herman Product Overview A practical guide to all aspects of the direct marketing process, from creating an effective offer to computerizing the direct mail operation. Shows marketers how to identify the right focus for their product, how to zero in on it, and how to avoid the pitfalls that lead to unsuccessful campaigns. Provides numerous tips that will save time and money, including identifying sources for unusual premiums, finding suppliers of rare and hard-to-find mailing lists, finding unique locations for trade shows, developing new and different campaign ideas, and much more. Goes on to cover almost every kind of tool needed to plan, implement, and carry out an efficient direct mail marketing campaign. Examples, samples, worksheets, forms, planning guides, lists of sources, and checklists are all included to help the marketer understand and utilize the information. Read more Details Publisher ‏ : ‎ Wiley; 1st edition (October 24, 1986) Language ‏ : ‎ English Hardcover ‏ : ‎ 348 pages ISBN-10 ‏ : ‎ 0471830666 ISBN-13 ‏ : ‎ 65 Item Weight ‏ : ‎ 1.38 pounds Dimensions ‏ : ‎ 6.3 x 1.18 x 9.25 inches Best Sellers Rank: #10,093,966 in Books (See Top 100 in Books) #585 in Business Sales (Books) #19,747 in Sales & Selling (Books) #93,533 in Professional #585 in Business Sales (Books) #19,747 in Sales & Selling (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

Price: 309.87 USD

Location: Williamsburg, Virginia

End Time: 2025-01-09T00:16:00.000Z

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Every Marketer

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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ISBN: 0471830666

ISBN10: 0471830666

ISBN13: 9780471830665

EAN: 9780471830665

MPN: does not apply

Brand: NA

GTIN: 09780471830665

Number of Pages: 348 Pages

Language: English

Publication Name: Direct Marketer's Workbook

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 1986

Subject: Marketing / General, Sales & Selling / General, Advertising & Promotion

Item Height: 1.2 in

Item Weight: 22 Oz

Type: Textbook

Author: Herman R. Holtz

Item Length: 9.3 in

Subject Area: Business & Economics

Item Width: 6.3 in

Format: Hardcover

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