Description: Every Marketer's Direct Mail Workbook Holtz, Herman Product Overview A practical guide to all aspects of the direct marketing process, from creating an effective offer to computerizing the direct mail operation. Shows marketers how to identify the right focus for their product, how to zero in on it, and how to avoid the pitfalls that lead to unsuccessful campaigns. Provides numerous tips that will save time and money, including identifying sources for unusual premiums, finding suppliers of rare and hard-to-find mailing lists, finding unique locations for trade shows, developing new and different campaign ideas, and much more. Goes on to cover almost every kind of tool needed to plan, implement, and carry out an efficient direct mail marketing campaign. Examples, samples, worksheets, forms, planning guides, lists of sources, and checklists are all included to help the marketer understand and utilize the information. Read more Details Publisher : Wiley; 1st edition (October 24, 1986) Language : English Hardcover : 348 pages ISBN-10 : 0471830666 ISBN-13 : 65 Item Weight : 1.38 pounds Dimensions : 6.3 x 1.18 x 9.25 inches Best Sellers Rank: #10,093,966 in Books (See Top 100 in Books) #585 in Business Sales (Books) #19,747 in Sales & Selling (Books) #93,533 in Professional #585 in Business Sales (Books) #19,747 in Sales & Selling (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 0471830666
ISBN10: 0471830666
ISBN13: 9780471830665
EAN: 9780471830665
MPN: does not apply
Brand: NA
GTIN: 09780471830665
Number of Pages: 348 Pages
Language: English
Publication Name: Direct Marketer's Workbook
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 1986
Subject: Marketing / General, Sales & Selling / General, Advertising & Promotion
Item Height: 1.2 in
Item Weight: 22 Oz
Type: Textbook
Author: Herman R. Holtz
Item Length: 9.3 in
Subject Area: Business & Economics
Item Width: 6.3 in
Format: Hardcover