Description: Fashion in Altermodern China, Hardcover by Jie, Feng; Wilson, Elizabeth (EDT); Lewis, Reina (EDT), ISBN 1350200069, ISBN-13 9781350200067, Like New Used, Free shipping in the US
Fashion in Altermodern China examines key features of womens fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion system is formed of its own internal logics and emergent trends, too. Adopting the theoretical term altermodern, Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion cant be wholly understood in terms of a Western discourse of modernity, postmodernity and the global.
Expanding our understanding of the fashion system, Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the neutral, and Jullien, on blandness, both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China, the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of hybridity (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.
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End Time: 2025-01-06T06:37:14.000Z
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Book Title: Fashion in Altermodern China
Number of Pages: 176 Pages
Language: English
Publication Name: Fashion in Altermodern China
Publisher: Bloomsbury Academic & Professional
Item Height: 0.8 in
Subject: Asian / Chinese, Fashion & Accessories, General, Industries / Fashion & Textile Industry
Publication Year: 2022
Type: Textbook
Item Weight: 12.7 Oz
Subject Area: Design, Art, Business & Economics, Crafts & Hobbies
Item Length: 8.8 in
Author: Feng Jie
Item Width: 5.7 in
Series: Dress Cultures Ser.
Format: Hardcover
