Description: Financial Times Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy, Paperback by Koch, Richard, ISBN 1292370084, ISBN-13 9781292370088, Brand New, Free shipping in the US The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the worlds leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The 5th edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.
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Book Title: Financial Times Guide to Strategy : How to Create, Pursue and Del
Number of Pages: 416 Pages
Publication Name: Financial Times Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy
Language: English
Publisher: Pearson Business
Subject: Economics / General, Strategic Planning
Item Height: 1 in
Publication Year: 2021
Type: Textbook
Item Weight: 22.6 Oz
Subject Area: Business & Economics
Author: Richard Koch
Item Length: 9.1 in
Item Width: 6.1 in
Series: The Ft Guides
Format: Trade Paperback
