Description: Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century, Paperback by Sutton, Denise H., ISBN 1137021004, ISBN-13 9781137021007, Like New Used, Free P&P in the UK Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Price: 89.67 GBP
Location: Castle Donington
End Time: 2024-12-04T10:11:57.000Z
Shipping Cost: 20.05 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Globalizing Ideal Beauty : How Female Copywriters of the J. Walte
Number of Pages: 210 Pages
Publication Name: Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
Language: English
Publisher: Palgrave Macmillan
Item Height: 216 mm
Subject: History, Advertising
Publication Year: 2012
Type: Textbook
Item Weight: 290 g
Author: D. Sutton
Item Width: 140 mm
Format: Paperback
