Description: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
Price: 44.31 USD
Location: East Hanover, New Jersey
End Time: 2024-11-04T00:10:05.000Z
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Return shipping will be paid by: Buyer
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Item must be returned within: 60 Days
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EAN: 9781398615236
UPC: 9781398615236
ISBN: 9781398615236
MPN: N/A
Book Title: Influencer Marketing Strategy: How Influencers Can
Number of Pages: 360 Pages
Language: English
Publication Name: Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Item Height: 0.9 in
Publication Year: 2024
Item Weight: 19.3 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Gordon Glenister
Item Width: 6.2 in
Format: Trade Paperback
