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Subject: Marketing
Item Length: 9.4in
Item Width: 6.3in
Author: Michel Wedel, Philippe A. Naert, Dick R. Wittink, Peter S. H. Leeflang
Publication Name: Building Models for Marketing Decisions
Format: Trade Paperback
Language: English
Publisher: Springer
Publication Year: 2000
Series: International Series in Quantitative Marketing Ser.
Type: Textbook
Item Weight: 71.6 Oz
Number of Pages: Xvi, 645 Pages