Description: Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover, Hardcover by Hutton, Ray, ISBN 1908739827, ISBN-13 9781908739827, Like New Used, Free shipping in the US Jewels in the Crown, winner of the 2013 Montagu Trophy by the Guild of Motoring Writers, provides an analysis of Tata&;s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.
Price: 28.03 USD
Location: Jessup, Maryland
End Time: 2024-12-15T18:43:17.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover
Number of Pages: 288 Pages
Language: English
Publisher: Elliott & Thompson, The Limited
Publication Year: 2013
Topic: Industries / Automobile Industry, Automotive / History, Automotive / General, International / General
Item Height: 1 in
Illustrator: Yes
Genre: Transportation, Business & Economics
Item Weight: 21.3 Oz
Author: Ray Hutton
Item Length: 9.5 in
Item Width: 6 in
Format: Hardcover
