Description: Further DetailsTitle: Services Marketing: People, Technology, Strategy (Ninth Edition)Condition: NewEAN: 9781944659820ISBN: 9781944659820Publisher: World Scientific Publishing Co Inc (USA)Format: PaperbackRelease Date: 10/28/2021Description: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Language: EnglishCountry/Region of Manufacture: USAuthor: Jochen Wirtz, Christopher LovelockGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 97.44 USD
Location: GU14 0GT
End Time: 2024-12-11T15:09:58.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Return policy details:
Publication Name: Services Marketing: People, Technology, Strategy (Ninth Edition)
Title: Services Marketing: People, Technology, Strategy (Ninth Edition)
EAN: 9781944659820
ISBN: 9781944659820
Release Date: 10/28/2021
Release Year: 2021
Country/Region of Manufacture: US
Book Title: Services Marketing: People, Technology, Strategy (Ninth Edition)
Number of Pages: 600 Pages
Language: English
Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Industries / Service, Marketing / General, Commerce, International / Marketing
Publication Year: 2021
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0 Oz
Author: Jochen Wirtz, Christopher Lovelock
Format: Trade Paperback
