Description: UMB JOURNAL OF MARKETING RESEARCH The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case o Turkey in 2001 Peren Ozturan. Avseoul Ozsomer. and Rik Pieters 139 A Reference-Dependent Model of the Price Quality Heuristic Avelet Gneezy. Uri Gneezy. and Dominique Ole Lauca 153 How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, and Scot Burton 165 This Logo Moves Me: Dynamic Imagery from Static Images Luca Cian. Aradhna Krishna. and Ryan . Elder 184 Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions Denotene Yan and A.V. Muthukrishnan 198 Limited Availability Reduces the Rate of Satiation Julio Sevilla and Joseph P. Redden 205 Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence Lisa A. Cavanauch 218 I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance Ji Kyung Park and Deborah Roedder John 233 AMERICAN MARKETING ASSOCIATION Book in excellent condition
Price: 24.5 USD
Location: Poughkeepsie, New York
End Time: 2023-12-01T01:29:58.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money back or replacement (buyer's choice)
Publication Year: 2017
Language: English
Book Title: Jounal Of Marketing Research
Author: Various
Topic: Marketing
