Description: Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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Item Specifics
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
Return policy details:
EAN: 9780470823842
UPC: 9780470823842
ISBN: 9780470823842
MPN: N/A
Item Length: 22.7 cm
Number of Pages: 206 Pages
Language: English
Publication Name: Kfc in China: Secret Recipe for Success
Publisher: John Wiley & Sons Inc
Publication Year: 2008
Subject: Business
Item Height: 229 mm
Item Weight: 304 g
Type: Textbook
Author: Warren Liu
Item Width: 154 mm
Format: Paperback
