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KFC in China Secret Recipe for Success Warren Liu Paperback

Description: Title: KFC in China: Secret Recipe for Success Author: Liu, Warren Publisher: Wiley Binding: Paperback Pages: 200 Dimensions: 8.92h x 6.70w x 0.70d Product Weight: 0.71 lbs. Language: English ISBN: 9780470823842 Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.   Ships Fast From The USA! Authorized Dealer

Price: 24.99 USD

Location: Milwaukee, Wisconsin

End Time: 2024-12-03T17:51:16.000Z

Shipping Cost: 9.95 USD

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KFC in China Secret Recipe for Success Warren Liu Paperback

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Book Title: does not apply

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Number of Pages: 200 Pages

Language: English

Publication Name: Kfc in China : Secret Recipe for Success

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2008

Subject: Personal Success, Decision-Making & Problem Solving, Food, Lodging & Transportation / Restaurants, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Corporate & Business History

Item Height: 0.7 in

Type: Textbook

Item Weight: 10.9 Oz

Item Length: 9 in

Subject Area: Travel, Business & Economics

Author: Warren Liu

Item Width: 6.1 in

Format: Trade Paperback

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