Description: Title: KFC in China: Secret Recipe for Success Author: Liu, Warren Publisher: Wiley Binding: Paperback Pages: 200 Dimensions: 8.92h x 6.70w x 0.70d Product Weight: 0.71 lbs. Language: English ISBN: 9780470823842 Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy. Ships Fast From The USA! Authorized Dealer
Price: 24.99 USD
Location: Milwaukee, Wisconsin
End Time: 2024-12-03T17:51:16.000Z
Shipping Cost: 9.95 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: does not apply
MPN: does not apply
Number of Pages: 200 Pages
Language: English
Publication Name: Kfc in China : Secret Recipe for Success
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2008
Subject: Personal Success, Decision-Making & Problem Solving, Food, Lodging & Transportation / Restaurants, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Corporate & Business History
Item Height: 0.7 in
Type: Textbook
Item Weight: 10.9 Oz
Item Length: 9 in
Subject Area: Travel, Business & Economics
Author: Warren Liu
Item Width: 6.1 in
Format: Trade Paperback
