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Book Title: Managing Brand Equity Format: General/trade
Genre: General/trade
Narrative Type: book
Intended Audience: General/trade
Item Length: 9.2 in
Item Height: 1.1 in
Item Width: 6.1 in
Author: David A. Aaker
Publication Name: Managing Brand Equity
Format: Hardcover
Language: English
Subject: Marketing / General, Consumer Guides, Consumer Behavior, Management, Property
Publisher: Free Press
Publication Year: 1991
Type: Not Available
Subject Area: Law, Business & Economics, Référence
Item Weight: 18.3 Oz
Number of Pages: 299 Pages