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Publication Name: McGraw-Hill Education
Edition: 2
Book Title: Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques
Number of Pages: 325 Pages
Language: English
Publisher: McGraw-Hill Professional Publishing
Publication Year: 1993
Item Height: 1 in
Topic: Marketing / General
Features: Revised
Genre: Business & Economics
Item Weight: 28.9 Oz
Author: Art Weinstein
Item Length: 9.3 in
Item Width: 6.3 in
Format: Hardcover