Marshall McLuhan—UNDERSTANDING MEDIA—1966 Signet PB—1st Thus

Description: • For Your Consideration: • A 1966 Signet MASS MARKET PAPERBACK (First Edition Thus) of: • “UNDERSTANDING MEDIA: THE EXTENTIONS OF MAN”(Signet Books, 1966) (Paperback, First Edition Thus) • BY MARSHALL McLUHAN • ABOUT THIS TITLE: • “The most important thinker since NEWTON, DARWIN, FREUD, EINSTEIN, and PAVLOV.” —NEW YORK HERALD TRIBUNE • “The first seer of cyberspace.” —TOM WOLFE • “He was a master of pattern recognition, the man who bangs a drum so large that it’s only beaten once every hundred years.” —DOUGLAS COUPLAND • “His critics are infuriated by his ideas…but some think he has one of the continent’s most brilliant minds and this his theories foretell our real future.” —RICHARD SCHICKEL, HARPERS • “The oracle of the electric age.” —LIFE MAGAZINE • “The oracle of the New Communications.” —NEWSWEEK • “McLUHAN is an ingenious, imaginative, and (above all) fertile thinker. Compared to MR. McLUHAN, SPENGLER is cautious, and TOYNBEE positively pedantic.” —DWIGHT MacDONALD, ESQUIRE • “When the growth of post-EINSTEINIAN mythologies is recorded, McLUHAN’s work will have its distinct place. He stands at the frontier.” —LONDON TIMES LITERARY SUPPLEMENT • “The most brilliant marketing mind of all belonged to MARSHALL MCLUHAN. UNDERSTANDING MEDIA is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web’s siren call and ignore the power of the spoken word.” —WALL STREET JOURNAL • “MARSHALL McLUHAN has described human history as a succession of acts of technological extension of human capacity, each of which works a radical change upon our environment and our ways of thinking, feeling and valuing. The tendency, he remarks, is to upgrade the old environment into art form (thus nature became a vessel of aesthetic and spiritual values in the new industrial environment) ‘while the new conditions are regarded as corrupt and degrading.’ Typically, it is only certain artists in any given era who ‘have the resources and temerity to live in immediate contact of the environment of their age…. More timid people prefer to accept the…previous environment’s values as the continuing reality of their time.”—SUSAN SONTAG • • For other details about this book, please see below. • TITLE: “UNDERSTANDING MEDIA: The Extensions of Man” AUTHOR: MARSHALL McLUHAN TYPE: MASS MARKET PAPERBACK PUBLISHER, LOCALE, & YEAR: SIGNET BOOKS (New York), 1966 EDITION: FIRST EDITION THUS* *RE: On the Copyright Page, the statement “First Printing, October 1966”—with no later printings listed. NOTE: This book is NOT an ex-library copy. PAGES: 318 ISBN: N/A (Pre-ISBN) CONDITION OF THE BOOK: VERY GOOD. Book is square & firm. Wraps are clean but toned & scratched with one long scratch/superficial slice running up the entirety of the front cover. This flaw is not visible on the inside front cover. (Please see photos.) Corners are bumped. Spine is tight & uncreased with bumped tips. Text-block edges are moderately age-toned. Pages are lightly age-toned but also pointedly bright & clean—with no writing, no underlining, no stains, no rips, no foxing, no foul odor, etc. Despite its age, LOOKS UNREAD. SHIPPING NEWS: This book will be wrapped with care before being shipped in a protected & sturdy mailer. THANK YOU! ********************** /\___/\=•ᆺ•= “We believe it’s good business to be good to our customers.” *********** FLAPPINCAT’s HOUSE RULES ***********1. GENERAL TREATMENT. We enjoy treating FLAPPINCAT customers with honesty & respect & warmth because that’s how we like to be treated when we buy things on eBay.2. GENERAL ATTITUDE. We are grateful you choose to trust us with your business. We aim for that gratitude to permeate every part of how we engage with you.3. OUR DESCRIPTIONS. We describe every item we sell as clearly and accurately as we can. When it comes to describing condition, we tend toward being conservative. 4. PACKING & SHIPPING. We know from experience that items, when not thoughtfully packed, can be damaged during shipment. To avoid that real danger, FLAPPINCAT wraps & cushions your purchase(s) mindfully—and sometimes zealously—in a sturdy package. WARNING: In our zeal, we sometimes over-tape containers and you may need a penknife to unseal our shipments. NOTE: Though we often recycle shipping materials, we do NOT stint on protection. 5. OUR PRICES. We try to offer the lowest prices on eBay for items we sell. Even our most expensive offerings tend to be lower than what others are asking. “You could look it up!” —to quote baseball immortal JACK KEEFE. SUMMARY: We know you have many buying options on eBay. FLAPPINCAT tries to be distinctive by being accurate, mindful, and friendly. *********** How We GRADECONDITION ***********DETAILS. The condition of every item we sell will be described in detail.FLAWS. All discernible flaws will be noted, if not emphasized. Of course, the grading of condition can be subjective. And since no grader is perfect, it is possible that we may at times miss a flaw. It is also possible that we may miss some perfections! Should we make a mistake, you will find FLAPPINCAT eager to fix things with you. Just send us a note and we’ll get on it.GRADING SYSTEM. For books and magazines (and even other items), we use these terms (in order of desirability): VERY FINE or LIKE NEW FINE (or EXCELLENT) NEAR FINE (or NF) VERY GOOD PLUS (or VG+) VERY GOOD (or VG) GOOD FAIR ACCEPTABLE POOR “POOR.” Except in rare cases, for rare items, we tend to avoid selling items that are in utterly “POOR” condition. It is more likely that on a rare item, only one part of an item (out of numerous parts) will be described as “POOR.”RETURNS. We accept that you may wish to return a purchase because you genuinely think we haven't described and graded its condition properly. We accept that we our* imperfect. We also accept that people can see things differently—and still be civil! (*Get it?)POP QUIZ. Please feel free to ask questions at any time about condition (or anything else, except math). EXTRA VISUALS. Although we include multiple photographs in our listings, we usually have others we could share with you. (These extra photos also help to establish a paper-trial in the rare case that an item is damaged en route to you.)*********** SHIPPING ***********Every item is individually priced for postage. That price can be found in the listing, not here. UNITED STATES: In the USA, we ship books via MEDIA MAIL. 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Price: 19.99 USD

Location: Chapel Hill, North Carolina

End Time: 2024-10-22T21:09:01.000Z

Shipping Cost: 4.99 USD