Description: Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships, Hardcover by Paine, Katie Delahaye; Paarlberg, William T. (EDT); Grunig, Larissa A. (FRW); Grunig, James E. (FRW), ISBN 0470920106, ISBN-13 9780470920107, Brand New, Free shipping in the US Using hundreds of case studies, describes how to accurately collect, measure and interpret online data to help understand competition in the marketplace, conduct strategic planning, understand strengths and weaknesses and better respond to customers.
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Book Title: Measure What Matters : Online Tools for Understanding Customers,
Number of Pages: 272 Pages
Language: English
Publication Name: Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2011
Subject: Measurement, Customer Relations, Web / Social Media
Item Height: 1.2 in
Type: Textbook
Item Weight: 16 Oz
Subject Area: Mathematics, Computers, Business & Economics
Author: Katie Delahaye Paine
Item Length: 9.1 in
Item Width: 6.2 in
Format: Hardcover
