Description: Media Management Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Leveraging Content for Profitable Growth Author(s): Andrej Vizjak, Max Josef Ringlstetter Format: Paperback Language: English Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783642078866, 978-3642078866 Synopsis As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Price: 62.39 GBP
Location: Aldershot
End Time: 2024-12-12T09:25:50.000Z
Shipping Cost: 36.3 GBP
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Book Title: Media Management
Number of Pages: 186 Pages
Language: English
Publication Name: Media Management: Leveraging Content for Profitable Growth
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2010
Subject: Advertising, Business
Item Height: 235 mm
Item Weight: 308 g
Type: Textbook
Author: Max Josef Ringlstetter, Andrej Vizjak
Item Width: 155 mm
Format: Paperback
