Description: Home About Us Postage & Payment Returns Contact Add The Pom Shop to your Favorites and receive our email newsletters about new items and special promotions. General Interest Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World Product Description'Please please please read Mindf*ck' - Richard DawkinsWhat if you could peer into the minds of an entire population What if you could target the weakest with rumours that only they saw In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.ReviewAn invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when it's done right. The Observer Published On: 2019-10-27Fascinating and hugely readable ... valuable and revelatory Sunday TimesFreewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens," propagating an outraged solidarity. New York TimesIf you want to understand the darker side of the digital revolution - and what a threat to democracy it is - youmust read this book. As we watch our own democracy wavering in a blizzard of online dirty tricks I can think of nothing more relevant right now. In this astonishing insider story Wylie explains how the 'Trump revolution' and the 'Brexit Shock' were achieved by often-illegal manipulation - and proposes a series of safeguards of the digital commons for the future. I hope every citizen reads this.MindF*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies... And his personal story, woven into the book's narrative, illustrates the confusion of our current political era as well as the challenge to Wylie's fellow members of the social media generation as they seek identities real and imagined, physical and virtual. Washington PostMerits close attention, as it goes a long way to making sense of the current political landscape ... a devastating indictment of a political culture out of control The Herald Published On: 2019-10-27Book DescriptionFrom whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracyAbout the AuthorChristopher Wylie has been called "the millennials' first great whistleblower" and "a pink-haired, nose-ringed oracle sent from the future." He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever. Shipping Shipping is free for all customers in Australia. Your package will be safely taken care of & posted from England by means of Priority Airmail, which is air freighted to your nearest Australia Post Distribution Center (Sydney, Melbourne, Brisbane, or Perth), from where they are delivered to your address by Australia Post. Returns and refunds We operate a 30 day money back guarantee. If you are unhappy with the product for whatever reason, please contact us to arrange a return and refund. As shipping costs are not retrievable, we are unable to refund shipping costs. Feedback We use an automated eBay feedback response system. If you are happy with the product, please leave positive feedback and we will automatically leave positive feedback for you. 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Book Title: Mindf*Ck: inside Cambridge Analytica's Plot to Break the World
Item Height: 198mm
Item Width: 129mm
Author: Christopher Wylie
Format: Paperback
Language: English
Topic: Government, Computer Science, Politics
Publisher: Profile Books Ltd
Publication Year: 2020
Type: Textbook
Genre: Biographies & True Stories
Item Weight: 243g
Number of Pages: 288 Pages
