Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Planning Your Internet Marketing Strategy: A Doctor Ebiz GuideISBN13:9780471441090ISBN10:0471441090Author:Wilson, Ralph F. (Author)Description:A Top International Authority On Web Marketing And E-Commerce Provides A Sure-Fire Formula For Developing A Winning E-Commerce Marketing Strategy One Of The Biggest Reasons Why So Many Internet-Based Businesses Fail Isn't Poor Product Or Service, Or Technology Failures, Or Even Lack Of Funding As Internet Marketing Guru Ralph F Wilson Explains In This Ground-Breaking Book, A Preponderance Of E-Business Failures Can Be Traced Back To A Lack Of Know- Ledge About The Internet's Full Potential As A Marketing And Sales Tool With The Help Of Case Studies Of Outstanding E-Business Successes And Failures, Wilson Describes How To Develop Four, Core E-Business Marketing Competencies Readers Learn How To Develop A Usp, Clarify Goals, And Perform Analysis And Customer Profiling They Also Learn How To Perform Product Positioning; Develop A Balanced Promotional Mix; Provide Lifetime Customer Value; And Much More Ralph F Wilson (Loomis, Ca) Is The Founding Editor Of Three Popular E-Business Publications Read By 130,000 Subscribers In 130 Countries: Web Marketing Today, Web Commerce Today, And Doctor Ebiz Binding:Paperback, PaperbackPublisher:WileyPublication Date:2001-10-25Weight:0.73 lbsDimensions:0.77'' H x 9'' L x 6'' WNumber of Pages:256Language:English

Price: 22.8 USD

Location: USA

End Time: 2024-08-22T02:21:11.000Z

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