Description: In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Price: 34.97 GBP
Location: Gloucester
End Time: 2025-01-10T15:14:52.000Z
Shipping Cost: 21.78 GBP
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EAN: 9780738205144
UPC: 9780738205144
ISBN: 9780738205144
MPN: N/A
Book Title: Portfolio Management For New Products: Second Edit
Item Length: 23.4 cm
Number of Pages: 400 Pages
Language: English
Publication Name: Portfolio Management for New Products: Second Edition
Publisher: Ingram Publisher Services US
Publication Year: 2002
Subject: Business
Item Height: 235 mm
Item Weight: 672 g
Type: Textbook
Author: Elko J. Kleinschmidt, Scott J. Edgett, Robert Cooper
Item Width: 159 mm
Format: Hardcover
