Description: Relationship Marketing, Hardcover by Christopher, Martin; Payne, Adrian; Ballantyne, David, ISBN 1138136948, ISBN-13 9781138136946, Like New Used, Free shipping in the US Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, th covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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Book Title: Relationship Marketing
Number of Pages: 264 Pages
Language: English
Publication Name: Relationship Marketing
Publisher: Routledge
Publication Year: 2015
Subject: Marketing / General, Customer Relations, General, Quality Control
Type: Textbook
Item Weight: 16 Oz
Subject Area: Business & Economics
Author: Adrian Payne, David Ballantyne, Martin Christopher
Item Length: 9.2 in
Item Width: 6.2 in
Format: Hardcover
