Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Responding To Crisis: A Rhetorical Approach To Crisis CommunicationISBN13:9780805840605ISBN10:0805840605Author:Millar, Dan Pyle (Editor), Heath, Robert L. (Editor)Description:In Recent Years, Researchers And Practitioners Have Explored The Nature, Theory, And Best Practices That Are Required For Effective And Ethical Crisis Preparation And Response The Consequences Of Being Unprepared To Respond Quickly, Appropriately, And Ethically To A Crisis Are Dramatic And Well Documented For This Reason, Crisis Consulting And The Development Of Crisis Response Plans And Protocols Have Become More Than A Cottage Industry Taking A Rhetorical View Of Crisis Events And Utterances, This Book Is Devoted To Adding New Insights To The Discussion, And To Describing A Rhetorical Approach To Crisis Communication To Help Set The Tone For That Description, The Opening Chapter Reviews A Rhetorical Perspective On Organizational Crisis As Such It Raises Questions And Provokes Issues More Than It Addresses And Answers Them Definitively The Other Chapters Can Be Viewed As A Series Of Experts Participating In A Panel Discussion The Challenge To Each Of The Authors Is To Add Depth And Breadth Of Understanding To The Analysis Of The Rhetorical Implications Of A Crisis, As Well As To The Strategies That Can Be Used Ethically And Responsibly Central To This Analysis Is The Theoretic Perspective That Crisis Response Requires Rhetorically Tailored Statements That Satisfactorily Address The Narratives Surrounding The Crisis Which Are Used By Interested Parties To Define And Judge It This Volume Will Be Of Value To Scholars And Students Interested In Crisis Communication, And Is Certain To Influence Future Work And Research On Responding To Crises Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2003-10-03Weight:0.97 lbsDimensions:0.81'' H x 9.04'' L x 6.16'' WNumber of Pages:392Language:English
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Book Title: Responding To Crisis: A Rhetorical Approach To Crisis Commun...
Item Length: 8.9in.
Item Height: 0.8in.
Item Width: 6.2in.
Author: Robert L. Heath
Publication Name: Responding to Crisis : a Rhetorical Approach to Crisis Communication
Format: United Kingdom-B Format Paperback
Language: English
Publisher: Routledge
Series: Routledge Communication Ser.
Publication Year: 2003
Type: Textbook
Item Weight: 18.4 Oz
Number of Pages: 392 Pages