Scientific Advertising -- Claude Hopkins - Paperback

Description: This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business Author: Claude Hopkins Publisher: Merchant Books Published: 02/12/2014 Pages: 88 Binding Type: Paperback Weight: 0.31lbs Size: 9.00h x 6.00w x 0.21d ISBN: 9781603866361 Book and Mortar Record Store Scientific Advertising -- Claude Hopkins This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business Author: Claude Hopkins Publisher: Merchant Books Published: 02/12/2014 Pages: 88 Binding Type: Paperback Weight: 0.31lbs Size: 9.00h x 6.00w x 0.21d ISBN: 9781603866361

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Book Title: Scientific Advertising

Number of Pages: 88 Pages

Language: English

Publisher: Rough Draft Printing

Item Height: 0.2 in

Publication Year: 2014

Topic: Consumer Behavior, Advertising & Promotion, Marketing / Research

Genre: Business & Economics

Item Weight: 5 oz

Author: Claude. Hopkins

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback