Description: Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
EAN: 9780077861001
Number of Pages: 576 Pages
Publication Name: Selling: Building Partnerships
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2013
Item Height: 1.1 in
Subject: Customer Relations, Sales & Selling / General
Item Weight: 43.1 Oz
Type: Textbook
Item Length: 10.2 in
Author: John F. Tanner Jr., Stephen B. Castleberry
Subject Area: Business & Economics
Item Width: 8.9 in
Format: Hardcover