Semiotics, Marketing and Communication: Beneath the Signs, the Strategies by J.

Description: Semiotics, Marketing and Communication by J. Floch Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Publisher Description Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become "symbols for sale". In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book should be of value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step. Author Biography JEAN-MARIE FLOCH is acknowledged as one of the worlds foremost authorities on the application of semiotics to marketing and communication. He obtained his Ph.D. under the supervision of A.J. Greimas, the founder of the Paris School of Semiotics and taught at the University of Louvain, ESSEC, ESCP, EM Lyon, IAE Aix-en-Provence, the Institut dEtudes Politiques de Paris and the Ecole dArchitecture of Versailles. He worked as a consultant applying semiotics to marketing and communication issues in a wide variety of industries including pharmaceuticals and health care, banks, luxury goods, cosmetics, food, transportation, media, catering, retailing, clothing and textiles, and office furniture. While at Ipsos he created the consulting firms influential applied semiotic research unit. He later worked for the Design Strategy Minale Tatersfield Group and Creative Business International. In addition to these activities, Jean-Marie Floch continued to develop his first passion for visual semiotics. Today he is generally recognised as one of the most influential scholars in the field of the semiotics of photography and plastic arts. Jean-Marie Floch died in Paris on April 10, 2001 at the age of 53. Details ISBN 033376014X ISBN-13 9780333760147 Title Semiotics, Marketing and Communication Author J. Floch Format Hardcover Year 2001 Pages 225 Publisher Palgrave Macmillan GE_Item_ID:137566527; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 199.76 USD

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End Time: 2024-12-19T03:30:26.000Z

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