Description: Service Is Front Stage : We Are All in Services... More or Less !, Hardcover by Teboul, James, ISBN 0230006604, ISBN-13 9780230006607, Like New Used, Free shipping in the US This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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Book Title: Service Is Front Stage : We Are All in Services... More or Less !
Number of Pages: Xi, 172 Pages
Language: English
Publication Name: Service Is Front Stage : Positioning Services for Value Advantage
Publisher: Palgrave Macmillan The Limited
Subject: Marketing / General, Industrial Management, Management
Publication Year: 2006
Item Height: 0.4 in
Item Weight: 14.5 Oz
Type: Textbook
Author: James Teboul
Subject Area: Business & Economics
Item Length: 9 in
Item Width: 6 in
Series: Insead Business Press Ser.
Format: Hardcover
