Description: Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
Price: 79.09 USD
Location: Matraville, NSW
End Time: 2025-01-04T20:59:20.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9781628924701
UPC: 9781628924701
ISBN: 9781628924701
MPN: N/A
Number of Pages: 272 Pages
Language: English
Publication Name: Strategic Design Thinking : Innovation in Products, Services, Experiences and Beyond
Publisher: Fairchild Books
Item Height: 0.6 in
Publication Year: 2015
Subject: Personal Success, General, Creativity, Organizational Development
Type: Textbook
Item Weight: 20.6 Oz
Subject Area: Design, Self-Help, Business & Economics
Item Length: 10.1 in
Author: Joseph H. Hancock
Item Width: 7.4 in
Format: Trade Paperback
